Digital Value Creation · Advisory + Agency
The digitaloperating partnerfor private equity.
Select PE sponsors
The gap · What we see
Digital is now the fastest lever on revenue, margin and multiple in the mid-market. Yet it isn't scored in underwriting, it isn't sequenced in the value creation plan, and the companies that need it most can't hire for it.
$360M
Attributable revenue
National services company
+223%
Appointment growth YoY
Healthcare provider
+130%
Lead-to-close ratio
Home products brand
+242%
Sales vs. prior launches
Consumer products company
Vokal = Advisory
+ Agency.
Digital value creation experts.
Where a business should go based on its growth goals and hold period. Diligence, DVCP, value creation planning and exit readiness, all run on our Vantage85 platform.
The executional team.
Performance Marketing, Brand + Creative and Data + Tech teams that accomplish the strategic vision day to day. The DVCP becomes the operating plan.
Four practices · One team
- 01AdvisoryDigital Value Creation Plan · Investment Diligence · Value Creation Planning · Exit Optimization · Advisory Leadership
- 02Performance MarketingPerformance Media · Earned + Owned · Conversion Optimization · Attribution + Measurement · Performance Insights
- 03Brand + CreativeBrand Platform · Performance Creative · Content Production · UX + UI Design
- 04Data + TechMartech · Data + Analytics · Digital Products + Apps · Ecommerce Platforms
Supporting the full PE lifecycle.
Where we plug in
Agency teams execute across performance marketing, creative and data + tech.
A few of the companies
we work with.
Weber
Brand love + hardware sales
Weber has never lost its place as the world's number one grill brand. But as digital-native challengers moved fast and loud, they started stealing mindshare, even where they couldn't touch market share. Category leadership wasn't the risk. Losing love for the brand was.
The impact
More efficient digital spend and more first-time buyers, at a lower cost to win each new customer.
Sandstone Care
Brand refresh + performance media
People come to Sandstone Care at their most vulnerable, navigating addiction and mental health treatment in a highly regulated, privacy-bound category. Their brand, tracking and acquisition systems all fell short of meeting people well in that moment.
The impact
Significantly more people reaching out for care, with tracking and media fully compliant with healthcare privacy rules.
Farmer Focus
Purpose-led brand to performance growth platform
A mission-driven organic chicken brand rooted in transparency and farmer-led sourcing was struggling to translate its differentiators into digital performance. Marketing operations were fragmented across regions and retailers, campaigns optimized for broad awareness rather than local conversion, and ROI visibility was limited.
The impact
Strong growth in retail sales and volume, and the top organic chicken brand in the country.
Colony Hardware
Brand, platform + ecommerce modernization
Colony built its reputation on customer-first service, but legacy systems and outdated experiences were holding it back. Online ordering was inconsistent, search and product data lacked relevance, and the site and CRM didn't work together.
The impact
A modern brand and digital channel built to carry a larger share of Colony's revenue.
20 portfolio partners
Full portfolio
04 · Why Vokal
Born from private equity. Built for value creation.
Our founder Reid Lappin grew up watching his father, one of Blackstone's first operating partners, help pioneer private equity as we know it. Returns weren't just about financial engineering. You had to build and operate to increase enterprise value.
Vokal carries that conviction into the digital era: the only digital agency built intentionally for private equity.
Our story