vokal

We know PE moves fast. Your digital partner needs to move faster. We deliver portfolio-wide, high-ROI, high-speed growth for every stage of the investment cycle, driving revenue, increasing EBITDA and de-risking businesses.

Vokal Difference

Single partner means our clients save money.

Managing multiple agencies costs millions and you still end up with gaps. We deliver full-stack advisory and agency capabilities, with modular, scalable support that fits your needs.

Proven talent means our clients save headcount.

We know how hard it is to hire top talent across every capability. We instantly add a proven team of high-growth digital athletes and seasoned agency pros who get EBITDA, CAC, LTV and ROI.

Faster results means our clients save time.

We plug into companies quickly, with fractional or full-scale support, to drive growth through brand evolution, digital innovation, smarter martech and performance tied to outcomes, not outputs.

PE Services

Due Diligence

Pre-InvestmentValue CreationExit

Validate your investment thesis to assess digital upside and identify valuation drivers through capital-efficient revenue growth, margin enhancement, and risk mitigation. We deliver full-funnel audits of performance media, digital channels, and growth infrastructure.

Value Planning

Pre-InvestmentValue CreationExit

Rapid diagnostics to guide investment, align teams, and kickstart value creation focused on driving revenue, increasing EBITDA, and de-risking the business.

Value Execution

Pre-InvestmentValue CreationExit

Execute key digital initiatives defined in the Digital Scorecard that drive business KPI, accelerate time-to-value and increase valuation multiples over time. Whether we are executing over a 100 day post-close period to rapidly unlock value within performance media or developing an integrated digital strategy mid-hold period aligned to key KPIs, we meet your investment where it's at.

Exit Readiness

Pre-InvestmentValue CreationExit

Enhance digital maturity and future-proof the asset to maximize exit appeal, reduce buyer risk, and highlight untapped growth and scalability upside. We develop your next growth narrative and ensure there is clear data reporting and infrastructure in place.

Advisory Services

Pre-InvestmentValue CreationExit

Deploy seasoned digital operators to identify, execute, and sustain value creation across a portfolio, meeting investments where they are in their lifecycle.

Our Digital Value Creation Plan [DVCP] is a focused, fast way to cut through complexity and identify growth blind spots and tech inefficiencies. It's our operating system to guide strategic investment, align teams, and kickstart value creation.

01
DigitalScorecard
02
OpportunityMapping
03
RoadmapCreation

Illustrative Example

Baseline Scenario: Low Digital Maturity

Assume a legacy business with:

EBITDA: $20MEV/EBITDA Multiple: 6xEnterprise Value (EV) = $20M × 6x = $120M

This low multiple reflects:

Manual operationsWeak data visibilityPoor digital customer acquisitionHigh fixed SG&A costsLimited scalability

Growth Scenario: High Digital Maturity

After value creation execution:

Efficiency gains reduce SG&A by 10%Digital sales channels drive 15% topline growth at 25% incremental EBITDA margin

Assume:

Original Revenue = $100MEBITDA Margin = 20%Digital EBITDA growth = $15M × 25% = $3.75MSG&A savings = $100M × 10% × 20% margin = $2MNew EBITDA = $20M + $3.75M + $2M = $25.75M

New Enterprise Value

EV = $25.75M × 7x = $180.25M
MetricBeforeAfterΔ
EBITDA$20M$25.75M+$5.75M
Multiple6x7x+1x
Enterprise Value (EV)$120M$180.25M+$60.25M

Digital maturity reduces perceived execution risk and improves growth profile. Buyers pay more for digitized, scalable, data-rich businesses, resulting in multiple expansion from 6x to 7x. A targeted digital value creation plan can increase enterprise value, driven by both earnings uplift and multiple expansion – core levers in any private equity value creation plan.

[ Select PE-Backed Clients ]

Weber
BDT & MSD Partners
Berlin Packaging
Oak Hill Capital
The Mather Group
The Vistria Group
Revolution Dancewear
Audax Private Equity
The Aspen Group
Leonard Green & Partners