The Mather Group
Brand/GTM StrategyWebsiteOrganic Social
We developed a new brand platform for The Mather Group that brought their unique purpose and client-first mission to life.
Strong brands need strong foundations.
The Mather Group, a top financial firm with over $14 billion in assets under management, faced a critical branding challenge, with an outdated identity and cumbersome website. But a simple logo refresh wouldn't address the foundational issue: the TMG story was purely functional, lacking the emotional resonance needed to connect with core audiences, and leaving them undifferentiated in a crowded field.
The power of a compelling platform.
Through our DVCP, we uncovered what TMG's audience truly wanted in a financial partner. The result: Why-powered wealth management, a purpose-driven platform that balances emotional connection with functional credibility. This evolved direction centers client aspirations to clearly differentiate TMG in market. We brought this to life through a refreshed brand identity and modern website designed to drive engagement and conversions, positioning TMG as a trusted retirement planning partner.
"Working with Vokal feels like an extension of our own team. Their ability to align with our goals, produce high-quality creative work, and execute flawlessly has been truly invaluable. Every engagement is a collaborative exchange of ideas, resulting in impactful execution that drives our brand forward."
Deana Lewis
[ Senior Director of Marketing ]
