Portfolio · Brand + Creative · Food + Beverage
Wild Fork
Revitalizing a brand to attract new customers
We redefined Wild Fork's brand strategy and identity, helping launch their first-ever brand campaign to reach and acquire new customers.
The impact
More shoppers in stores and on the site after Wild Fork's first-ever brand campaign.
The challenge
The need for full-funnel thinking.
Wild Fork is a modern day meat and seafood market with 50+ stores and 700+ products, from everyday staples to rare and premium finds like Wagyu, alligator and more. But their position as a third-stop grocer and their focus on lower-funnel, price-driven conversion campaigns was limiting new customer acquisition and slowing their growth. Our DVCP confirmed Wild Fork needed to transform their brand strategy and identity to reposition their brand in market and fill the top of the funnel with new and more customers.
What we did
A brand platform that nourishes souls.
Together, we developed a brand platform designed to deliver a feast for the senses, emphasizing the way the right ingredients can elevate everyday experiences, while also bringing more people into our story by making it clear that Wild Fork believes cooking is for everyone. That what goes onto the plate does more than just feed our bodies. It nourishes our souls. And it can be as messy and imperfect and beautiful and fearless as we are. This led to their first ever brand campaign, expanding reach, increasing customer acquisition and driving brand growth.
The campaign
Next partner
Nutrire
Establishing a new brand through digital