Portfolio · Performance Marketing · Consumer Products
Nutrire
Establishing a new brand through digital
The impact
More efficient prospecting and larger first orders for a brand that grows entirely online.
The challenge
The Nutrire line of haircare products had launched less than a year earlier, and with no presence at retail or salons, all growth had to be driven by digital. After working with siloed agencies across media, content, creative and CRM and seeing no results, they turned to Vokal.
What we did
We immediately redefined their paid strategies on Meta and Google, set up a content engine to deliver performance creative on a launch-learn-repeat cadence, and completely revamped their approach to CRM. While it's still early, the results are already starting to compound.
Next partner
Culligan Water
Omnichannel experience + dealer enablement