Culligan Water

The challenge

While Culligan's product engineering evolved, the customer's digital journey lagged behind. The existing journey had a low lead-to-close rate, and independent dealers lacked effective digital tools to manage and convert leads.

What we did

We designed a modern omnichannel experience centered on a Water Solution Finder that delivers instant, personalized recommendations, customizable SEO-optimized dealer landing pages, and a fully digital ecommerce experience for bottled water delivery. We also built Cullie, the first AI-powered chatbot for water education and product conversion, trained entirely on Culligan's existing materials.