Portfolio · Performance Marketing · Food + Beverage
Farmer Focus
Purpose-led brand to performance growth platform
The impact
Strong growth in retail sales and volume, and the top organic chicken brand in the country.
The challenge
A mission-driven organic chicken brand rooted in transparency and farmer-led sourcing was struggling to translate its differentiators into digital performance. Marketing operations were fragmented across regions and retailers, campaigns optimized for broad awareness rather than local conversion, and ROI visibility was limited.
What we did
Our DVCP revealed the brand could accelerate growth by making its farmers the face of the brand. We built a full-funnel ecosystem across five workstreams: an integrated marketing calendar with regional playbooks, an always-on content engine, a tiered nano-to-macro creator program, regionally adaptive paid media across Meta, YouTube and Google, and a unified dashboard tying awareness to retail sales lift.
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