Onix Pickleball

The challenge

Onix, part of the Escalade Sports portfolio, was well established in competitive pickleball but its marketing was product-driven and lacked the structure to reach a broader audience. The Hype X and Hype X Pro launch had to be both a product debut and a brand reset.

What we did

Over four months we refined the brand around the "Experience Onix" platform, built a full go-to-market roadmap aligning creative, paid and retail timelines, produced original video and creative, ran a multi-channel media strategy across Meta and Google optimized weekly for ROAS, and implemented attribution connecting paid performance to retailer and ecommerce outcomes.