Value Creation · Digital Value Creation Plan
Get clarity and confidence with a Digital Value Creation Plan.
At any stage of a company's life, a DVCP is a focused, rigorous way to cut through complexity and identify growth blind spots and tech inefficiencies. It gives leadership clarity on what's working, what's not, and where to invest next for measurable returns. It is the plan our agency teams then execute against.
How a DVCP works.
Digital Scorecard
Fourteen audits across four PE categories: Digital Maturity, Revenue Acceleration, EBITDA Expansion and Data & AI Readiness. Each scored 1 to 10 and benchmarked against competitors.
Opportunity Sizing
We map the highest-value opportunities in each category, tie them to operating drivers in a value driver tree, and size the upside in a value bridge to target run-rate EBITDA.
Value Creation Plan
Value drivers, a cross-category opportunity matrix, and a sequenced multi-year roadmap with initiative sizing, payback and owners, built to the hold period.
Four PE categories. Fourteen audits.
Digital Maturity
4.5/10
- Martech4
- Brand6
- Operating Model3
- Performance Management5
Revenue Acceleration
5.3/10
- SEO / AEO / GEO5
- Paid Media7
- Content Marketing4
EBITDA Expansion
4.5/10
- Website Conversion3
- Customer Loyalty4
- Email & CRM5
- Customer Support6
Data & AI Readiness
4.7/10
- Analytics & Data4
- AI Readiness2
- AI Use Case Opportunity8
Digital Maturity. The systems, brand and operating discipline that determine whether digital investment can compound. Covers the martech stack, the brand platform, ownership of digital outcomes, and how performance is measured and managed.
Illustrative scores · benchmarked against competitors
Sizing the upside.
Current run-rate EBITDA (base year)
Revenue Acceleration
EBITDA Expansion
Data & AI Readiness
Digital investment + run-rate cost
Target run-rate EBITDA (exit year)
Illustrative · $M run-rate EBITDA · net of investment
Base year
Current run-rate EBITDA, the same starting point as the deal model.
Category uplift
Initiatives in each category, sized through the operating drivers they move: traffic, conversion, value per customer, cost to acquire and cost to serve.
Cost to capture
The investment and run-rate cost it takes to deliver those initiatives, netted out so the upside is real.
Exit year
Target run-rate EBITDA at exit: the number the next buyer applies a multiple to.
The readout
Board-ready. Leadership leaves with a plan they can fund and a team that can run it.
Executive Summary
Category scores, the maturity heatmap and the value bridge.
Digital Thesis
Where digital value sits and the value driver tree that moves EBITDA.
Scorecard + Audits
Fourteen audits with highlights, benchmarks and action steps.
Competitive Landscape
Category-by-category benchmark against competitors.
Value Creation Plan
Opportunity matrix, multi-year roadmap and initiative sizing.
How our team uses Vantage85.
Business ProfileIllustrative
Business model
Omnichannel B2C, multi-region footprint
Offerings
Broad catalog across core categories
Value proposition
Premium quality at accessible prices
Competitors
3 benchmarked, 2 digital-native
The platform keeps the work consistent and traceable. The judgment and the recommendations come from our team.
We meet you at any stage.
Where we plug in
Agency teams execute across performance marketing, creative and data + tech.
Preparing for exit.
Reduced buyer risk
Digital maturity signals operational discipline, giving buyers confidence in scalability and sustainability.
Attractiveness through transparency
Clear KPI dashboards and scalable infrastructure showcase predictable growth with less risk.
A growth narrative buyers pay for
We help sponsors write the next growth narrative, the one buyers will pay a premium for.
Common questions about the DVCP.
What is a Digital Value Creation Plan (DVCP)?
A DVCP is Vokal's assessment of a company's digital business and the plan to improve it. We score fourteen audits across four PE categories (Digital Maturity, Revenue Acceleration, EBITDA Expansion, and Data & AI Readiness), benchmark the business against three competitors, size the upside in a value bridge to run-rate EBITDA, and lay out a sequenced roadmap for the hold period.
When in the investment lifecycle is a DVCP useful?
At any stage. Before an LOI, we produce an outside-in digital thesis and scorecard with no data access required. After the LOI, a full DVCP adds data access, stakeholder interviews and value driver mapping. During the hold it becomes the operating plan, and ahead of exit it supports exit readiness and the growth narrative buyers underwrite.
What does Vokal need from the company?
Nothing for a pre-LOI readout. For a full DVCP we work from access to the company's data and platforms, documents like the CIM, P&L and performance reports, and interviews with the leadership team.
What happens after the DVCP?
Leadership gets a board-ready readout: scorecard, competitive benchmark, sized value drivers and a sequenced roadmap. From there Vokal can advise only, execute only, or run the full plan with our performance marketing, brand + creative and data + tech teams.
How is Vokal different from a consultancy or an agency?
Strategy firms hand off a plan and leave, and agencies execute without owning the outcome. Vokal does both: our advisory practice sets the plan and our agency teams carry it out, reporting in the terms a sponsor uses, like EBITDA, CAC payback and exit multiple.
What is Vantage85?
Vantage85 is Vokal's proprietary platform for running DVCPs. It holds the business profile, competitive set, third-party data and company documents so every audit is grounded in real numbers. Our strategists run the audits and build the plan; the platform keeps the work consistent and traceable.