StorQuest Self Storage

The challenge

StorQuest operates more than 175 self storage locations. Its paid search ran as over a hundred store-level campaigns, most of them capped by daily budgets and bidding on too little data. The ad platforms reported leads, not rentals, and call tracking was over-reporting.

What we did

We fixed call tracking, cut wasted spend on competitor terms and retired a legacy tag that was inflating conversion value. Then we connected StorQuest's move-in data so spend could be judged against actual rentals instead of leads. On that foundation we run paid search, Performance Max and Meta, test new creative store by store, diagnose struggling locations, and launch media for new stores.