Portfolio · Performance Marketing · Food + Beverage
Force of Nature
Full-funnel growth for regenerative DTC
The impact
A full-funnel program of paid media, creative and organic social built to bring new audiences to the brand.
The challenge
Force of Nature sells regenerative meat direct to consumers by subscription and is expanding into retail. Its retention was strong, but nearly all new customers came from bottom-of-funnel Meta and Google, acquisition costs were climbing, and there was little bringing new audiences to the brand.
What we did
We run full-funnel paid media across Meta and Google and produce the performance creative behind it each month. We added organic social across Instagram, TikTok, LinkedIn, X and YouTube, built brand campaigns including Camp Force and It's Just Better, and tested new channels with connected TV and an out-of-home flight in Los Angeles. Weekly and monthly reporting runs through shared dashboards.
Next partner
Solo Brands
Conversion and UX research for Solo Stove