Solo Brands

The challenge

After a site relaunch, Solo Stove needed to find where its digital experience was losing buyers, particularly on mobile, where most of its traffic comes from. Navigation, product listings and product pages were all adding friction, and its Meta program was showing creative fatigue.

What we did

We started with a conversion data audit and a Meta audit, then worked through a prioritized list of fixes with the team: navigation, product pages, sticky add-to-cart, ratings on listing pages, working filters and clearer reassurance messaging. We followed with 45 sessions of shopper research across three buyer segments to understand how people compare fire pits and decide, which became a slate of A/B tests. We also support Solo Brands with SEO and ongoing business advisory.