Portfolio · Performance Marketing · Healthcare
Sandstone Care
Brand refresh + performance media
The impact
Significantly more people reaching out for care, with tracking and media fully compliant with healthcare privacy rules.
The challenge
People come to Sandstone Care at their most vulnerable, navigating addiction and mental health treatment in a highly regulated, privacy-bound category. Their brand, tracking and acquisition systems all fell short of meeting people well in that moment.
What we did
We rebuilt the brand to meet people where they are, letting patients, families and clinicians see themselves within it. From there we revamped their tracking, closed the gaps in their conversion funnel, rebuilt their ad accounts and took over SEO, fully compliant with HIPAA and 42 CFR Part 2.
Next partner
Athletico
Patient acquisition + local growth