Athletico

The challenge

Athletico, a national physical therapy provider, needed to grow appointment requests across hundreds of clinics where demand is intensely local and healthcare privacy rules limit what can be measured.

What we did

We rebuilt paid search around geo-level structure and clinic-radius targeting, put creative and landing pages on a continuous testing cadence, and tied media spend to booked appointment requests, so budget follows clinic-level return rather than platform-reported clicks.