Portfolio · Data + Tech · Business Services
EmployBridge
Martech transformation + customer acquisition
The impact
A unified data foundation that tied revenue to marketing and drove acquisition costs sharply down.
The challenge
Under-utilized systems, fragmented customer data and legacy infrastructure made it nearly impossible for EmployBridge to act on first-party data. Cost per acquisition was high and there was no clear path to scale demand efficiently across digital channels.
What we did
Our Digital Value Creation Plan revealed two critical levers: unify data to gain visibility, and activate it through targeted campaigns to convert faster. We implemented Segment as their customer data platform, layered PowerBI and SQL to map the acquisition funnel in real time, integrated Segment with Google and Facebook for smarter retargeting, and built a custom analytics dashboard for performance insights.
Next partner
Sandstone Care
Brand refresh + performance media