Portfolio · Data + Tech · B2B
Colony Hardware
Brand, platform + ecommerce modernization
The impact
A modern brand and digital channel built to carry a larger share of Colony's revenue.
The challenge
Colony built its reputation on customer-first service, but legacy systems and outdated experiences were holding it back. Online ordering was inconsistent, search and product data lacked relevance, and the site and CRM didn't work together.
What we did
We modernized Colony's brand, platform and playbook: a new go-to-market strategy to drive a larger share of revenue through consolidated digital channels, a brand platform built around "You've got a Colony behind you" connecting B2B and B2C, and a customer-first digital journey with AI-driven cart building, project-based bundles, modern loyalty, CRM and social engagement.
Next partner
Berlin Packaging
Customer portal + data architecture