Portfolio · Data + Tech · B2B
Berlin Packaging
Customer portal + data architecture
The impact
Customers manage their own accounts, freeing account managers from routine requests.
The challenge
Berlin Packaging was relying heavily on account managers to handle routine customer tasks, creating bottlenecks in service and slowing sales velocity. Legacy websites weren't built to convert or support modern customer journeys.
What we did
We planned, designed and developed a multi-role customer portal so customers can engage without going through their account representative, put a new data architecture in place to collect and act on customer data, and reimagined the brand-specific websites to increase lead capture.
Next partner
JM Test Systems
Digital integration plan for an add-on acquisition