Vokal

Portfolio · Advisory · B2B

Laboratory Testing Inc.

One digital roadmap tied to enterprise value

DVCPDigital Maturity AssessmentOpportunity PrioritizationRoadmap
Laboratory Testing Inc.

The impact

Digital investment tied to business performance through a single, prioritized roadmap.

The challenge

Digital initiatives were tactical and disconnected from enterprise objectives, with unclear ROI and limited cross-functional alignment under PE ownership.

What we did

We led a Digital Value Creation Planning process to assess maturity, prioritize high-value opportunities and define a single roadmap tying investments to business performance.

Next partner

Weber

Brand love + hardware sales