Weber
MartechData & AnalyticsCRM
We helped Weber understand and activate their audiences with a globally-connected CDP designed to drive and optimize results.
Weber’s tech stack couldn’t keep up with its scale or customers.
Fragmented systems across retail and DTC made it nearly impossible to build unified audiences, deliver personalized communications, or optimize performance marketing. Data was scattered, CRM was underused, and conversion rates were flatlining.
For global brands, audience connection starts with system connection. The real barrier to performance wasn’t creative or spend. It was a lack of accessible, actionable customer data that could power smart campaigns across the funnel.
Better results don’t start with better ads. They start with smarter infrastructure.
To build performance that scales, we needed to first create a clean, connected foundation that turned data into direction.
We implemented Segment as Weber’s CDP, enabling real-time data collection, audience segmentation, and cross-channel activation. With that foundation in place, we developed full-funnel CRM programs across multiple regions—driving personalized messaging at critical journey moments like cart abandon, product registration, and post-purchase retention.
Weber gained the ability to act on insights globally, not just report on them. The outcome: a smarter, more efficient performance engine and a roadmap for long-term CRM success.
