News & Views

  • The New Agency Model Is All About Growth

    March 26, 2020

    When I started Vokal in 2009, our core service offering was mobile application development. We built great apps, and the client was responsible for the rest, which essentially was the marketing and distribution of the app.

    That model actually worked great for a while, but as time passed, the mobile industry turned more Digital. The word “Digital” evolved to mean more than just building mobile apps, websites, and digital marketing; it turned into the results that the digital efforts provided.

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  • Being Creative Can’t Mean Being Perfect (At Least, Not At First)

    March 18, 2020

    The creative process doesn’t look pretty. That is to say, as long as you’re doing it right. Only in fiction does a perfect work spring forth, fully formed, from the brilliant mind of the sole creator or the effortless fingers of the visionary craftsman.

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  • The North Star Metric Approach to Growth

    March 12, 2020

    When MySpace was the leader in social networking, they never thought Facebook would catch up. But, there was a stark difference in how both of these companies operated, and it had everything to do with the different metrics they used to track their progress.

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  • How Enterprise Product Managers Can Find Product-Market Fit

    March 04, 2020

    Product managers for enterprise companies have a lot more to deal with just creating an amazing product. What they also have to do is to get buy-in from the relevant stakeholders internally to ensure what they’re building is not just going to benefit the end user, but will benefit the executives and the organization itself.

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  • Vokal March Mobile Madness 2020 Bracket Challenge

    February 27, 2020

    We all know March Madness is, well, madness. Between the crowds, the upsets, the bracket challenges, the name continues to be quite fitting.

    We wanted to put our own spin on the bracket sensation this year, so we thought about what people go mad for…when it comes to mobile.

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  • The Foundation of Running Successful Digital Growth Experiments

    February 27, 2020

    I was motivated by a post on Reforge called Good Experiment, Bad Experiment in relation to growth, which was inspired by a classic post from Ben Horowitz on Good Product Manager / Bad Product Manager.

    As a company, we’ve been running product experiments for a long time, and more recently, we’ve started doing more “digital growth experiments” with our clients. Digital experiments are still growth experiments but focused on larger organizations who struggle with moving from idea to product or service quickly.

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  • Three Ways Your Company Can Obtain A Competitive Advantage Through Culture

    February 20, 2020

    There’s much more to a successful organization than simply perfecting your process and crafting a solid business model. Consider one of today’s most ubiquitous media enterprises Netflix, which states on its hiring page, “Our version of the great workplace is a dream team in pursuit of ambitious common goals.”

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  • A Gated Approach to Innovation Experimentation

    February 13, 2020

    As we’ve run this experimentation model for our clients, I thought we would share our approach to running and managing growth experiments within companies.

    The biggest failure of organizations is a lack of innovation. This is clear. But what is significantly less clear is exactly how to solve it.

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  • The Digital Data Diagnostic Survey: The Seven Questions to Ask when Creating a Digital Strategy

    February 05, 2020

    You wouldn’t grab an umbrella without first looking outside, and you probably don’t stop to fill your car’s gas tank before checking the handy fuel indicator. But when you’re inside the walls of a company, it can be all too comfortable to fall back on gut feelings and the mantra of “we’ve always done it this way.” Sometimes sticking to what you’ve always done as an organization is the right move, but you’ll never be able to know for sure unless there’s a process in place to make sure everyone is always looking out the window to see if it’s raining before you decide to grab the umbrella. This shift doesn’t happen overnight--it comes about as a result of developing a strong data culture.

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  • The Biggest Threat To Restaurants Is Third-Party Delivery Apps. Here’s Why.

    January 30, 2020

    It’s a fact that for most restaurant owners, often already thin margins are generally made even thinner when partnering with delivery service apps. The likes of Caviar, Postmates, DoorDash, and others get by thanks to perpetual fees, with some businesses reporting their profitability has actually decreased as their delivery business has increased.

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