What’s happening at Vokal.

    • Insights
    • News

    Amazon Created a Digital Hallmark Holiday with ‘Prime Day,’ and It’s Working (For Everyone)

    July 18, 2019

    Hallmark will never admit it, but let’s be real, they created Valentine’s Day so they could sell more cards. However, it wasn’t just Hallmark who benefited from Valentine’s Day. Flower shops, candy companies, and restaurants were all beneficiaries of this new “holiday.”

    Amazon Prime Day is what I call a “digital hallmark holiday.”

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    • Design
    • Mobile Apps
    • UX/UI

    Building the Hotel Experience of the Future

    July 11, 2019

    Faced with pressure from the rapidly evolving travel industry, hotels are challenged by changing customer expectations and new competitive threats. To keep up, hotels have the opportunity to enhance their guests’ stays, bringing increasingly convenient and personalized experiences through tech innovation.

    So, our design and innovation team partnered to design a proof of concept for a new, connected hotel experience.

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    • Insights
    • Data

    Voice Is The Future And Here Is Proof

    June 25, 2019

    I don’t leave home without my AirPods. I don’t take calls without them and I keep them on even when I’m not on calls. It’s mostly out of bad habit, but it feels so natural that I don’t feel the need to take them out. AirPods are one of those devices that if I lost them, I would purchase a new pair without hesitation.

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    • Insights
    • Data
    • Quality

    Transform Your Brand Through Customer Buy-In: 4 Things You Need To Know

    June 19, 2019

    Smartphones have ushered in an unprecedented level of closeness between customers and companies. This continuous connection has increased our time spent online exponentially and has broadened the number of devices we use through which brands can connect with us. This means companies can suddenly reach us at anytime and pretty much anywhere. Combined with the considerable amount of consumer data available, it seems as though the line in the sand between our selves and the companies who want access has all but disappeared.

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    • iOS
    • Insights
    • Mobile Apps
    • News
    • iPhone
    • iPad

    Why Companies Should Care About Apple's WWDC 2019 Announcements

    June 12, 2019

    It’s easy to understand why all eyes were on this year’s Worldwide Developers Conference, with Apple introducing feature after feature over the course of a two and a half hour event. It’s a chance for thousands of coders and creatives to gather together to learn what’s coming up next in tech.

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    • iOS

    The Future of Apple CarPlay

    December 14, 2018

    I love my Apple Carplay. It’s one of those things you didn’t know you needed until you experienced it.

    Apple CarPlay solves one important thing: Digital car dashboards from car manufacturers are beyond horrible. From playing music, navigation, and bluetooth calling, every aspect of the experience leaves a lot to be desired. Use it once and you’ll most likely never use it again.

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  • How to Build Products Customers Love

    August 04, 2018

    There are endless ways to build products that customers love. It is easy to believe that extraordinary individuals design great products using keen insight into customers. However, this opinion is not supported by the success of companies like AirBnB, Ring, and Uber. The founders of these companies spent years refining products to meet the needs and desires of fickle customers. Many believe the myths and rely on "unicorns" to create successful products.

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    • Insights

    Grow Fast or Die Slow: The 4 Major Shifts in Product Development in 2018

    July 04, 2018

    I think what’s interesting about the old school, traditional waterfall approach of multi-year big bang product delivery cycles isn’t that it’s necessarily a wrong way to develop products.

    It’s just that startups, and now smarter enterprises, are deploying products faster and refining them years before some major companies even get their products to market.

    By that time, it’s too late.

    And now companies are left with two choices.

    Either you grow fast, or you die slow.

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  • How the Best Companies Design Experiences to Destroy Competition

    July 03, 2018

    What’s happened in the last few years is pretty clear: It’s no longer a competitive advantage to just build a better product.

    You have two options to compete in 2018:

    1. Build something truly remarkable that is also the first of its kind. *(e.g. Soylent didn’t build a better tasting shake. They built something that replaced your entire breakfast + coffee in a bottle.)*

    2. Design an experience that adds value to your core product.* (e.g. Amazon’s $1B acquisition of Ring which allows Amazon to deliver packages inside your home, or Google’s acquisition of Nest which allows them to sell usage data to electric companies.)*

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  • How Traditional Wealth Management Companies Can Build Predictable Growth Through Digital Strategy and Innovation

    May 28, 2018

    Many wealth management firms are finding it difficult to increase their client base and consistently drive revenue in light of newer digital entrants.

    The past several years have seen an influx of relationships per advisor, however those increases don’t translate to additional new clients coming on board.

    In fact, advisors, overall, have added fewer new clients in the last several years.

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