News & Views

• Design
• Mobile Apps
• UX/UI

Building the Hotel Experience of the Future

Faced with pressure from the rapidly evolving travel industry, hotels are challenged by changing customer expectations and new competitive threats. To keep up, hotels have the opportunity to enhance their guests’ stays, bringing increasingly convenient and personalized experiences through tech innovation.

So, our design and innovation team partnered to design a proof of concept for a new, connected hotel experience.

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• Insights
• Data

Voice Is The Future And Here Is Proof

I don’t leave home without my AirPods. I don’t take calls without them and I keep them on even when I’m not on calls. It’s mostly out of bad habit, but it feels so natural that I don’t feel the need to take them out. AirPods are one of those devices that if I lost them, I would purchase a new pair without hesitation.

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• Insights
• Data
• Quality

Transform Your Brand Through Customer Buy-In: 4 Things You Need To Know

Smartphones have ushered in an unprecedented level of closeness between customers and companies. This continuous connection has increased our time spent online exponentially and has broadened the number of devices we use through which brands can connect with us. This means companies can suddenly reach us at anytime and pretty much anywhere. Combined with the considerable amount of consumer data available, it seems as though the line in the sand between our selves and the companies who want access has all but disappeared.

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• iOS
• Insights
• Mobile Apps
• News
• iPhone
• iPad

Why Companies Should Care About Apple's WWDC 2019 Announcements

It’s easy to understand why all eyes were on this year’s Worldwide Developers Conference, with Apple introducing feature after feature over the course of a two and a half hour event. It’s a chance for thousands of coders and creatives to gather together to learn what’s coming up next in tech.

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• iOS

The Future of Apple CarPlay

I love my Apple Carplay. It’s one of those things you didn’t know you needed until you experienced it.

Apple CarPlay solves one important thing: Digital car dashboards from car manufacturers are beyond horrible. From playing music, navigation, and bluetooth calling, every aspect of the experience leaves a lot to be desired. Use it once and you’ll most likely never use it again.

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How to Build Products Customers Love

There are endless ways to build products that customers love. It is easy to believe that extraordinary individuals design great products using keen insight into customers. However, this opinion is not supported by the success of companies like AirBnB, Ring, and Uber. The founders of these companies spent years refining products to meet the needs and desires of fickle customers. Many believe the myths and rely on "unicorns" to create successful products.

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• Insights

Grow Fast or Die Slow: The 4 Major Shifts in Product Development

I think what’s interesting about the old school, traditional waterfall approach of multi-year big bang product delivery cycles isn’t that it’s necessarily a wrong way to develop products.

It’s just that startups, and now smarter enterprises, are deploying products faster and refining them years before some major companies even get their products to market.

By that time, it’s too late.

And now companies are left with two choices.

Either you grow fast, or you die slow.

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How the Best Companies Design Experiences to Destroy Competition

What’s happened in the last few years is pretty clear: It’s no longer a competitive advantage to just build a better product.

You have two options to compete in 2018:

1. Build something truly remarkable that is also the first of its kind. *(e.g. Soylent didn’t build a better tasting shake. They built something that replaced your entire breakfast + coffee in a bottle.)*

2. Design an experience that adds value to your core product.* (e.g. Amazon’s $1B acquisition of Ring which allows Amazon to deliver packages inside your home, or Google’s acquisition of Nest which allows them to sell usage data to electric companies.)*

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How Traditional Wealth Management Companies Can Build Predictable Growth Through Digital Strategy and Innovation

Many wealth management firms are finding it difficult to increase their client base and consistently drive revenue in light of newer digital entrants.

The past several years have seen an influx of relationships per advisor, however those increases don’t translate to additional new clients coming on board.

In fact, advisors, overall, have added fewer new clients in the last several years.

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Why Most Digital Strategies Fail: Five Mistakes and Recommendations on How to Fix Them

If you ask a Chief Digital Officer what their role responsibilities are, they will tell you it has almost nothing to do with digital, and they don’t think their title represents their role.

The reality is that digital transformation is a catch-all term, and digital is a pathway to the real goal: transformation.

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