In the age of disruption, innovation is the lifeblood of a tech company.
Vokal’s innovation approach is focused on understanding people, zeroing in on the behaviors, wants, and needs that are driving the consumer tensions which demand unconventional digital solutions.
Read MoreLet’s talk about Disney.
Disney is by far the leader in intentionally creating authentic products and experiences for their customers.
In this context, I define authenticity as any person or brand that is intentional about building something that is unique to them.
Read MoreVideo content is quickly becoming the predominant form of media consumption for this generation. More than 75% of video watched is on mobile phones, making them the largest conduit for video marketing. In fact, 28 percent of smartphone users consume video on their devices at least once per day. Combine this with the fact that, as of 2016, more people globally accessed the internet via mobile and tablet devices (51.3 percent) than desktop (48.7 percent), it quickly becomes clear that if brands are not optimizing their marketing strategy with mobile video in mind, they are losing out.
Read MoreBringing emotional experiences to mobile applications is the foundation of brand loyalty in the smartphone era. Given the average time spent on one’s phone in a day and the increasing number of connected devices any one consumer may possess, harnessing emotional data to create deeper connections between consumers and brands is more critical than ever.
Read MoreHallmark will never admit it, but let’s be real, they created Valentine’s Day so they could sell more cards. However, it wasn’t just Hallmark who benefited from Valentine’s Day. Flower shops, candy companies, and restaurants were all beneficiaries of this new “holiday.”
Amazon Prime Day is what I call a “digital hallmark holiday.”
Read MoreFaced with pressure from the rapidly evolving travel industry, hotels are challenged by changing customer expectations and new competitive threats. To keep up, hotels have the opportunity to enhance their guests’ stays, bringing increasingly convenient and personalized experiences through tech innovation.
So, our design and innovation team partnered to design a proof of concept for a new, connected hotel experience.
Read MoreI don’t leave home without my AirPods. I don’t take calls without them and I keep them on even when I’m not on calls. It’s mostly out of bad habit, but it feels so natural that I don’t feel the need to take them out. AirPods are one of those devices that if I lost them, I would purchase a new pair without hesitation.
Read MoreSmartphones have ushered in an unprecedented level of closeness between customers and companies. This continuous connection has increased our time spent online exponentially and has broadened the number of devices we use through which brands can connect with us. This means companies can suddenly reach us at anytime and pretty much anywhere. Combined with the considerable amount of consumer data available, it seems as though the line in the sand between our selves and the companies who want access has all but disappeared.
Read MoreIt’s easy to understand why all eyes were on this year’s Worldwide Developers Conference, with Apple introducing feature after feature over the course of a two and a half hour event. It’s a chance for thousands of coders and creatives to gather together to learn what’s coming up next in tech.
Read MoreI love my Apple Carplay. It’s one of those things you didn’t know you needed until you experienced it.
Apple CarPlay solves one important thing: Digital car dashboards from car manufacturers are beyond horrible. From playing music, navigation, and bluetooth calling, every aspect of the experience leaves a lot to be desired. Use it once and you’ll most likely never use it again.
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