News & Views

  • Why Traditional B2B Companies Are Starting to Adopt the Subscription Economy

    October 22, 2019

    You tell me the product, regardless of how long it’s been around, and I’ll tell you how it can be turned into recurring subscription revenue.

    The subscription economy started as a B2C movement, with companies such as Netflix and Dollar Shave Club leading the way. But, the subscription economy is starting to impact B2B companies as well.

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  • AR-Based App Concept Takes Stress Out of Finding a Workspace

    October 16, 2019

    Working from home is wonderful in theory. But even the most motivated professionals find it’s hard to stay motivated when they work in the same place where they binge-watch The Office.

    As a result, the work-from-home trend has given rise to “coworking” spaces — rentable individual workspaces in traditional office settings — that are proliferating across the country. They’re now easy to find in most major cities, and offer a wide range of office perks that can include conference rooms, collaborative spaces and, most importantly, coffee.

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  • Creating Data-Driven Products in the Enterprise: Analytics & Optimization Strategies for 2020

    October 09, 2019

    Once we made the shift to building products with a focus on product analytics, event tracking, and testing features, we made generous leaps in creating product ROI. Our clients’ apps were selling more, app ratings were going higher, and the number of customer support calls started decreasing.

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  • A New Normal: Bringing Digital Relevance to the Hotel & Travel

    October 02, 2019

    Imagine having your entire vacation personalized and customizable. All you need to do to ensure your unique and unforgettable experience is fill out a quick survey about yourself. From there, artificial intelligence can craft, plan, and shuttle your specific getaway. Sound too good to be true?

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  • Don't Ignore The Buzzword: Laying A Digitally Mature Foundation for Brands

    September 21, 2019

    I’ve personally seen the mobile app industry evolve significantly over the past 10 years. It looks something like this:

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  • Will Apple Announce an AR Headset?

    September 18, 2019

    We have already established that augmented reality (AR) is more than a gimmick. Still, over the course of the last two years, the technology hasn’t yet made an impact on our daily lives. Even though it is clear that Apple and Google have still clearly been investing heavily in the space, we can’t deny the awkwardness of some of the interactions. In my experience using AR apps and games, I have been left frustrated by the limitations of the technology, as evidenced by the clunkiness of current interactions, as though your device must serve as a new age magnifying glass.

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  • User Experience Is Now Table Stakes

    September 10, 2019

    Nowadays, intuitive, beautifully designed experiences are simply the cost of entry, and the trends that clients, and the tech industry at large, value and look to next are often in the rear view mirror by the following year, quarter, or even week. Designers must pick them fast and add them to our cache of talents. It’s not that these are going away, or have become less important.

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  • Six Predictions for the Future of Voice Assistants & AI

    September 02, 2019

    We currently live in a world where voice assistants and AI have by-passed science fiction and have become a basic, even a necessary part of everyday life. According to eMarketer, it is estimated that one in six Americans own a smart speaker (think Google Home or Alexa) and that 2020 will see over 100 million smartphone users utilize vocal command technology. With AI and voice assistants permeating personal and professional spheres, such as commerce, healthcare, and banking, we can predict a few potential outcomes of these technologies that we will likely see in the next ten years.

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  • A Billion-Dollar Market in 120x120 Pixels

    August 29, 2019

    Humans form first impressions within seven seconds of meeting each other, and the effects of an introductory handshake can last for one to six months. That’s pretty significant if you’re an entrepreneur networking, or a salesperson promoting your product or service. Within the app store, the importance of first impressions is just as clear. In this marketplace, which generates 70 percent of app downloads, an app’s icon is a digital handshake with a consumer and can make or break a consumer’s decision to download, create an account, or even just engage with a brand.

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  • Principles of Growth: How Vokal Drives Strategic Partnerships

    August 21, 2019

    When we started in 2009, we were one of the few mobile development companies on the market. If you uttered the words, “we build mobile apps,” you had people knocking on your door, and that was the case for us.

    10 years later, everything has changed.

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