News & Views

  • Why Companies Should Care About Apple's WWDC 2019 Announcements

    June 11, 2019

    It’s easy to understand why all eyes were on this year’s Worldwide Developers Conference, with Apple introducing feature after feature over the course of a two and a half hour event. It’s a chance for thousands of coders and creatives to gather together to learn what’s coming up next in tech.

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  • Grow Fast or Die Slow: The 4 Major Shifts in Product Development

    July 02, 2018

    I think what’s interesting about the old school, traditional waterfall approach of multi-year big bang product delivery cycles isn’t that it’s necessarily a wrong way to develop products.

    It’s just that startups, and now smarter enterprises, are deploying products faster and refining them years before some major companies even get their products to market.

    By that time, it’s too late.

    And now companies are left with two choices.

    Either you grow fast, or you die slow.

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  • How Traditional Hardware Manufacturers Can Build New Revenue Streams With Connected Products

    February 23, 2018

    There are three ways traditional hardware manufacturers can make additional revenue by connecting their products.

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  • Why You Should Embrace Product-Led Digital Transformation

    February 01, 2018

    Digital transformation is a catch-all phrase. It could mean a million different things. It could mean moving a company to the cloud. It could mean creating mobile products for your critical applications. It could also mean a marketing strategy.

    All I know is that digital transformation is the most difficult and urgent challenge for every leader in business today. I can show you a nice graphic about how CEOs and CIOs are worried about digital transformation, but it’s safe to say that you understand the challenge well.

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  • A Few Notes on Content Strategy

    November 05, 2017

    Creating products, completing redesigns, and implementing new features is an amazing process to be a part of. While the process of building something new may vary greatly from revamping an existing product, there are consistencies when it comes to the issue of content. With products already in the market, we encounter legacy content that hasn’t been touched in years. We also see content that was created prior to establishing a foundational strategy. Setting an initial focus on prioritizing content and copy can help alleviate future pain points during the product development process. Let’s explore some of the reasons why.

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  • Your Intranet: Broken Links and Broken Promises

    August 20, 2017

    Intranets and internal ecosystems of apps, sites, tools, and content often start out with purpose, poise, and utility. However, over time they can become dull, bloated with worthless features, and fail at their fundamental value proposition. Competing priorities in a siloed and politicized environment can make progress difficult. We at Vokal have learned these lessons and have evolved our practice to take advantage of this product landscape by focusing on content, organization, and the people maintaining the intranet.

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  • VR for All

    August 06, 2017

    VR has been a technology struggling to reach mass adoption. React VR is positioned to change all that. We’ve taken a look at why.

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  • Four Pointers for First Time Conference Goers

    July 20, 2017

    This past fall I attended the annual Association Typographique Internationale (AtypI) conference held this year in Warsaw. AtypI explores type design, typography, and the many ways we interact with text. Having never attended a conference before, I had some trouble navigating an event of this scale. As I forced myself to interact with others, I quickly gleaned pointers on how to handle this marathon. By the end of the conference, I was fulfilled with a relit passion for my work.

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