News & Views

• Mobile Apps
• Data

Smarter App Design Should Feel Like Magic

Has Amazon ever noticed you check your tracking status a lot and started to provide push notifications showing where your packages are on their way to you? If you’ve caught a ride with Uber lately or loaded up your maps application, it’s probably suggested a location based on the time of day and where it knows you usually go and when. Can you recall getting a message from your email software offering you the simple option to unsubscribe from newsletters you usually don’t open?

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• Insights

Change Thinking: What Top Performing Companies Do Differently

It’s not a hard scenario to envision--you’re running with a tried and true business model but sales are flat or flagging as time wears on. You know it’s time to mix things up, but it seems like the risk of losing what you’ve already got is too great. So you stick with what’s worked before, unable to shake the sinking suspicion that on your current course there’s limited potential for growth, and perhaps a limited future.

For many companies, this is the reality of living in a world that’s changing faster than many understand how to keep up with.

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• Insights
• Development

How AI and Machine Learning are Helping Companies Predict the Future

You’re probably in one of three boats when it comes to AI and Machine Learning:

1. It’s not going to be a thing until 10 years from now. It’s overhyped.
2. It’s making a large impact right now.
3. I honestly don’t even understand what AI is. And what does Machine Learning have to do with anything?

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• Analytics
• Mobile Apps

Every Business Needs An Analytics Strategy For Their Mobile App

Why does Google personalize your YouTube recommendations?

Why does Facebook show you only recommended posts and not every post from all your friends in the order in which they were posted?

The simple answer to that is this: because the data told them you would like this.

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• Insights

DOWNLOAD NOW: Everybody Talks - Increasing Digital Competition Through Voice Strategy

Vokal launched a new white paper today, “Everybody Talks - Increasing Digital Competition Through Voice Strategy,” uncovering why the rapid adoption of voice assistants, coupled with the increasingly advanced technological growth of voice-enabled devices, is leading many executives to explore and adopt a voice strategy for their organization.

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• Data
• Insights

Why Traditional B2B Companies Are Starting to Adopt the Subscription Economy

You tell me the product, regardless of how long it’s been around, and I’ll tell you how it can be turned into recurring subscription revenue.

The subscription economy started as a B2C movement, with companies such as Netflix and Dollar Shave Club leading the way. But, the subscription economy is starting to impact B2B companies as well.

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• Hack Days
• Mobile Apps

AR-Based App Concept Takes Stress Out of Finding a Workspace

Working from home is wonderful in theory. But even the most motivated professionals find it’s hard to stay motivated when they work in the same place where they binge-watch The Office.

As a result, the work-from-home trend has given rise to “coworking” spaces — rentable individual workspaces in traditional office settings — that are proliferating across the country. They’re now easy to find in most major cities, and offer a wide range of office perks that can include conference rooms, collaborative spaces and, most importantly, coffee.

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• Analytics
• Insights
• Data

Creating Data-Driven Products in the Enterprise: Analytics & Optimization Strategies for 2020

Once we made the shift to building products with a focus on product analytics, event tracking, and testing features, we made generous leaps in creating product ROI. Our clients’ apps were selling more, app ratings were going higher, and the number of customer support calls started decreasing.

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• Hack Days
• UX/UI

A New Normal: Bringing Digital Relevance to the Hotel & Travel

Imagine having your entire vacation personalized and customizable. All you need to do to ensure your unique and unforgettable experience is fill out a quick survey about yourself. From there, artificial intelligence can craft, plan, and shuttle your specific getaway. Sound too good to be true?

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• Insights
• Analytics

Don't Ignore The Buzzword: Laying A Digitally Mature Foundation for Brands

I’ve personally seen the mobile app industry evolve significantly over the past 10 years. It looks something like this:

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