John’s stomach churned. He just read the retention numbers on the iOS app he recently released. They were bad. Worse than ever before. He gazed out of his office window as if the answers were swirling in the wintery abyss above LaSalle Street. Hundreds of thousands of dollars and countless meetings, and for what?
Read MoreWhy would Instagram hide the ability for users to see the number of likes on a post? The answer is simple: They are trying to make Instagram the “safest place on the internet,” which means their product should match that vision.
But, what’s interesting about it is how they are going about this change. Instead of a previous culture of “move fast and break things,” Facebook and its group of apps have turned into experimentation.
Read MoreYou know that little lamp that jumps up and down before every Pixar movie and short film? Well, he has a name. It’s Luxo, Jr.
Luxo wasn’t created for the purposes of an intro. He was the main character in the first ever short film ever produced.
Read MoreOnce upon a time a hamburger restaurant called McDonald’s shared its success with the world via two-digit counters on its storefront signs that showed how many billion hamburgers it had served to date. Virtually every shop had one and from the 1950s into the 1990s the counter slowly ticked up periodically--20 billion, 50 billion, 65 billion, 80 billion.
Read MoreThe best performing eCommerce applications over the last few years have something special in common.
They know their consumers’ preferences and habits, and fashion personalized experiences that reward deeper brand relationships. Giants such as Amazon, Nike, and Starbucks all drive unimagined revenue in this way.
Read MoreHas Amazon ever noticed you check your tracking status a lot and started to provide push notifications showing where your packages are on their way to you? If you’ve caught a ride with Uber lately or loaded up your maps application, it’s probably suggested a location based on the time of day and where it knows you usually go and when. Can you recall getting a message from your email software offering you the simple option to unsubscribe from newsletters you usually don’t open?
Read MoreIt’s not a hard scenario to envision--you’re running with a tried and true business model but sales are flat or flagging as time wears on. You know it’s time to mix things up, but it seems like the risk of losing what you’ve already got is too great. So you stick with what’s worked before, unable to shake the sinking suspicion that on your current course there’s limited potential for growth, and perhaps a limited future.
For many companies, this is the reality of living in a world that’s changing faster than many understand how to keep up with.
Read MoreYou’re probably in one of three boats when it comes to AI and Machine Learning:
Why does Google personalize your YouTube recommendations?
Why does Facebook show you only recommended posts and not every post from all your friends in the order in which they were posted?
The simple answer to that is this: because the data told them you would like this.
Read MoreVokal launched a new white paper today, “Everybody Talks - Increasing Digital Competition Through Voice Strategy,” uncovering why the rapid adoption of voice assistants, coupled with the increasingly advanced technological growth of voice-enabled devices, is leading many executives to explore and adopt a voice strategy for their organization.
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