Change is a motivator for innovation, becoming an omnipresent theme for the global marketplace as social distancing, working from home, and e-commerce have revolutionized the economy. Crucial changes are needed to keep companies operating, people employed, and consumers contributing to the economy.
Read MoreThis tweet by the founder and CEO of Box, Aaron Levie, caught my eye.
Read MoreConsider this scenario--a few years back you invested some company cash into software, made a bit of an e-commerce push, and created a user-friendly app that people can load up to place an order when they know they want what you’re selling.
These investments are good things to have done, and are definitely the right steps to have taken as consumers started to shift from the traditional physical economy to the digital economy. You took your business online and made it easy for people to get what they know you’ve got.
Read MoreWhen I started Vokal in 2009, our core service offering was mobile application development. We built great apps, and the client was responsible for the rest, which essentially was the marketing and distribution of the app.
That model actually worked great for a while, but as time passed, the mobile industry turned more Digital. The word “Digital” evolved to mean more than just building mobile apps, websites, and digital marketing; it turned into the results that the digital efforts provided.
Read MoreThe creative process doesn’t look pretty. That is to say, as long as you’re doing it right. Only in fiction does a perfect work spring forth, fully formed, from the brilliant mind of the sole creator or the effortless fingers of the visionary craftsman.
Read MoreWhen MySpace was the leader in social networking, they never thought Facebook would catch up. But, there was a stark difference in how both of these companies operated, and it had everything to do with the different metrics they used to track their progress.
Read MoreProduct managers for enterprise companies have a lot more to deal with just creating an amazing product. What they also have to do is to get buy-in from the relevant stakeholders internally to ensure what they’re building is not just going to benefit the end user, but will benefit the executives and the organization itself.
Read MoreInvesting in 18-month digital projects just to launch to an audience that doesn’t need your product or service is something many companies—especially manufacturing companies—an experience quite often.
Read MoreWe all know March Madness is, well, madness. Between the crowds, the upsets, the bracket challenges, the name continues to be quite fitting.
We wanted to put our own spin on the bracket sensation this year, so we thought about what people go mad for…when it comes to mobile.
Read MoreI was motivated by a post on Reforge called Good Experiment, Bad Experiment in relation to growth, which was inspired by a classic post from Ben Horowitz on Good Product Manager / Bad Product Manager.
As a company, we’ve been running product experiments for a long time, and more recently, we’ve started doing more “digital growth experiments” with our clients. Digital experiments are still growth experiments but focused on larger organizations who struggle with moving from idea to product or service quickly.
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