News & Views

  • Smarter App Design Should Feel Like Magic

    December 02, 2019

    Has Amazon ever noticed you check your tracking status a lot and started to provide push notifications showing where your packages are on their way to you? If you’ve caught a ride with Uber lately or loaded up your maps application, it’s probably suggested a location based on the time of day and where it knows you usually go and when. Can you recall getting a message from your email software offering you the simple option to unsubscribe from newsletters you usually don’t open?

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  • Why Traditional B2B Companies Are Starting to Adopt the Subscription Economy

    October 22, 2019

    You tell me the product, regardless of how long it’s been around, and I’ll tell you how it can be turned into recurring subscription revenue.

    The subscription economy started as a B2C movement, with companies such as Netflix and Dollar Shave Club leading the way. But, the subscription economy is starting to impact B2B companies as well.

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  • Creating Data-Driven Products in the Enterprise: Analytics & Optimization Strategies for 2020

    October 09, 2019

    Once we made the shift to building products with a focus on product analytics, event tracking, and testing features, we made generous leaps in creating product ROI. Our clients’ apps were selling more, app ratings were going higher, and the number of customer support calls started decreasing.

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  • Voice Is The Future And Here Is Proof

    June 25, 2019

    I don’t leave home without my AirPods. I don’t take calls without them and I keep them on even when I’m not on calls. It’s mostly out of bad habit, but it feels so natural that I don’t feel the need to take them out. AirPods are one of those devices that if I lost them, I would purchase a new pair without hesitation.

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  • Transform Your Brand Through Customer Buy-In: 4 Things You Need To Know

    June 18, 2019

    Smartphones have ushered in an unprecedented level of closeness between customers and companies. This continuous connection has increased our time spent online exponentially and has broadened the number of devices we use through which brands can connect with us. This means companies can suddenly reach us at anytime and pretty much anywhere. Combined with the considerable amount of consumer data available, it seems as though the line in the sand between our selves and the companies who want access has all but disappeared.

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