“A good product with great distribution will almost always beat a great product with poor distribution.” ~ Reid HoffmanRead More
There are some companies that simply won’t recover after COVID-19, regardless of their strategies of coming back. Many of them are retailers that weren’t ready with their digital properties. And there are some companies that seem like they’ve been preparing for this crisis to hit, and their customer acquisition has skyrocketed.Read More
Let’s try something out.
Get five people from your company together in front of a white board. Put a marker in each of their hands and have them answer this question...Read More
If I had to rank social platforms from most to least important, LinkedIn would be my #1. For the rest of them, I’m honestly not on them. I already forgot my passwords, and outside of the messaging apps, I’m not on any other social network. I have no idea if I’m even logged in on these other apps.Read More
“When a customer needs us, they will know right where to find us!”
There was a point in time not so long ago when simply taking your business online was the only way a business had to consider interacting with their consumers in the digital economy. The assumption was that if they built it, customers would come, regardless of the location.
But time moves quickly, and with technology no longer as a barrier to entry for companies looking to lead in the digital landscape, competition is fierce.Read More
The average app loses 77% of its daily active users within three days of installation. Think about that: most digital products can’t hold onto even a quarter of their initial customer base for less than a week.Read More
When Facebook bought virtual reality powerhouse Oculus for $2 billion in 2014, VR was at the bleeding edge of entertainment tech, promising to leverage the graphical fidelity of high-end gaming computers and immersive VR hardware to elevate and redefine home entertainment.Read More
Turns out we didn’t know what living truly digital lives felt like after all. We do now—and with at-home entertainment, online shopping, and video conferencing products now shifting into top speed, most companies face an immediate challenge: behave like digital natives or become fully forgotten.Read More
If you looked at your LinkedIn InMail inbox right now, you’d see that 95% of all cold pitches are about getting more leads and more customers to your business. Rarely have I received a cold pitch on how to retain an existing customer.Read More
We are seeing record unemployment numbers right now, even in higher-demand job sectors such as technology. In some cases, unemployment systems are crashing because a massive amount of people are applying for benefits.Read More