How to Evaluate DTC for Your Manufacturing Brand
May 15, 2021
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When Denny’s, a 24/7 diner, pivots to curbside delivery, but also offers the ability to order groceries and pick them up at a drive-through window, you know things have changed quicker than anyone could have ever imagined.
We will remember COVID-19 as the event that inspired many companies who are only tinkering with digital, to go all-in on digitizing their entire operation.
Read MoreWe are all witnessing a big shift in how manufacturers are getting their products & services to market. This shift is also making many manufacturing companies across many disciplines uncomfortable. It has a deep impact on how operations, sales, and marketing are working together to drive revenue growth.
Read MoreWe are all witnessing a big shift in digital,, and it’s making many manufacturing companies across many disciplines very uncomfortable. The uncomfortable aspect comes from the understanding that how they sell their products is changing, and changing in a big way that they might not be ready for.
Read MoreFinding true product/market fit (PMF) is a hard but enjoyable experience. After you find PMF, all of a sudden, things that were hard before are now much easier. This includes acquiring customers, which starts happening with little effort. Word of mouth just happens, customers come back daily, and churn is low.
Read More“A good product with great distribution will almost always beat a great product with poor distribution.” ~ Reid Hoffman
Read MoreThere are some companies that simply won’t recover after COVID-19, regardless of their strategies of coming back. Many of them are retailers that weren’t ready with their digital properties. And there are some companies that seem like they’ve been preparing for this crisis to hit, and their customer acquisition has skyrocketed.
Read MoreLet’s try something out.
Get five people from your company together in front of a white board. Put a marker in each of their hands and have them answer this question...
Read MoreIf I had to rank social platforms from most to least important, LinkedIn would be my #1. For the rest of them, I’m honestly not on them. I already forgot my passwords, and outside of the messaging apps, I’m not on any other social network. I have no idea if I’m even logged in on these other apps.
Read More“When a customer needs us, they will know right where to find us!”
There was a point in time not so long ago when simply taking your business online was the only way a business had to consider interacting with their consumers in the digital economy. The assumption was that if they built it, customers would come, regardless of the location.
But time moves quickly, and with technology no longer as a barrier to entry for companies looking to lead in the digital landscape, competition is fierce.
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