News & Views

  • Memory Optimizations in iOS

    January 20, 2015

    In a recent client iPad app we learned ways to significantly reduce memory usage and improve speed by converting views to images and reusing frequently used view controllers.

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  • Mrs MobileMakers Home for Wayward Teen Developers

    January 20, 2015

    Last Wednesday, a precocious group of over thirty teens visited the offices of VOKAL Interactive and the MobileMakers studio. These budding developers were not wasting away their salad days loitering at a mall or slumped lifelessly in front of a large flat screen TV. No, these youths were a cohort from the Lake Forest College chapter of iD Programming Academy, a two-week intensive summer camp designed to engage young whippersnappers in the art of coding and the app economy.

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  • Lunch & Learn: Time Divisible

    November 18, 2014

    Once or twice a month, Vokal hosts an internal Lunch & Learn where any member of the team can take the opportunity to inform their peers on a specific practice, technique, tool, experience, event, ...anything really!

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  • Hackdays: GotClocked

    November 18, 2014

    Twice a year, Vokal sets aside two “Hack Days” for our team members to help bring their individual ideas to life and pursue new solutions to challenges they identified. Fresh off the heels of our first event, we invited Josh Wu to share his experience.

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  • The Importance of Paging

    November 15, 2014

    Good choices about data paging are an important part of design and development. Sometimes we need to get lists of data from the server, and sometimes these lists can be really long. Breaking lists up into smaller, discreet "pages" can reduce server overhead and improve response time.

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  • Looking Into Data Structures in Swift

    November 10, 2014

    I've written up a couple pieces surrounding performance and usefulness of various collection data structures in Swift.

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  • VOKAL Hack Days: Sales Process Punch Up

    September 30, 2014

    Mobile agencies face a major challenge when it comes to creating an effective business development / sales process that optimizes for both win-rate and customer acquisition cost in our nascent industry. Choose any handful of agencies to compare, and you are sure to find drastically different approaches. Some invest a substantial amount of time (and resources) upfront developing concepts & strategic direction for clients to win business. Others charge from the start to gain buy-in from the client-side in an effort to break even if the business doesn't come through. Yet another group of agencies may just pitch on experience, process, and provide a quote to lock down business with little investment from either side before the project kicks off.

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  • VOKAL Biannual Hack Days 2014

    September 26, 2014

    VOKAL kicked off a new biannual project, Hack Days: a time dedicated to exploration, creation and innovation.

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  • Is Foursquare the Mayor of Onboarding? This UX Critique May Shed Some Light

    August 20, 2014

    The revamped Foursquare is the latest in @UserOnboard's series of onboarding deep-dives, with some keen observations.

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  • Millennial Myths

    August 19, 2014

    “The first big miss was assuming that Millennials are fundamentally different. ...[We are] forgetting that we are dealing with human beings who, like anyone, want great experiences and solutions.”

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