Nowadays, intuitive, beautifully designed experiences are simply the cost of entry, and the trends that clients, and the tech industry at large, value and look to next are often in the rear view mirror by the following year, quarter, or even week. Designers must pick them fast and add them to our cache of talents. It’s not that these are going away, or have become less important.
Read MoreLet’s talk about Disney.
Disney is by far the leader in intentionally creating authentic products and experiences for their customers.
In this context, I define authenticity as any person or brand that is intentional about building something that is unique to them.
Read MoreVideo content is quickly becoming the predominant form of media consumption for this generation. More than 75% of video watched is on mobile phones, making them the largest conduit for video marketing. In fact, 28 percent of smartphone users consume video on their devices at least once per day. Combine this with the fact that, as of 2016, more people globally accessed the internet via mobile and tablet devices (51.3 percent) than desktop (48.7 percent), it quickly becomes clear that if brands are not optimizing their marketing strategy with mobile video in mind, they are losing out.
Read MoreBringing emotional experiences to mobile applications is the foundation of brand loyalty in the smartphone era. Given the average time spent on one’s phone in a day and the increasing number of connected devices any one consumer may possess, harnessing emotional data to create deeper connections between consumers and brands is more critical than ever.
Read MoreFaced with pressure from the rapidly evolving travel industry, hotels are challenged by changing customer expectations and new competitive threats. To keep up, hotels have the opportunity to enhance their guests’ stays, bringing increasingly convenient and personalized experiences through tech innovation.
So, our design and innovation team partnered to design a proof of concept for a new, connected hotel experience.
Read MoreThis past fall I attended the annual Association Typographique Internationale (AtypI) conference held this year in Warsaw. AtypI explores type design, typography, and the many ways we interact with text. Having never attended a conference before, I had some trouble navigating an event of this scale. As I forced myself to interact with others, I quickly gleaned pointers on how to handle this marathon. By the end of the conference, I was fulfilled with a relit passion for my work.
Read MoreGoogle’s 9th I/O developer conference has officially wrapped up and we here at Vokal have compiled our impressions of the various announcements and sessions. Be sure to check back in to Vokal Labs for our Apple WWDC coverage.
Read MoreDesigning beyond the screen is the result of constant collaboration, keeping designers, and clients ahead of the curve.
Read More"What's Trending?" is a common question I often get asked as the world of User Experience, specifically in the Industrial space, rapidly spreads. There’s no better time than now to offer some insight into what we, as digital experience and UX experts, see trending as 2015 comes to a close and we look beyond to 2016. Industrial User Experience innovation is maturing every day. The organizations that embrace this innovation, will most certainly see great returns on their investments.
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