Finding true product/market fit (PMF) is a hard but enjoyable experience. After you find PMF, all of a sudden, things that were hard before are now much easier. This includes acquiring customers, which starts happening with little effort. Word of mouth just happens, customers come back daily, and churn is low.
Read More“A good product with great distribution will almost always beat a great product with poor distribution.” ~ Reid Hoffman
Read MoreThere are some companies that simply won’t recover after COVID-19, regardless of their strategies of coming back. Many of them are retailers that weren’t ready with their digital properties. And there are some companies that seem like they’ve been preparing for this crisis to hit, and their customer acquisition has skyrocketed.
Read MoreLet’s try something out.
Get five people from your company together in front of a white board. Put a marker in each of their hands and have them answer this question...
Read MoreIf I had to rank social platforms from most to least important, LinkedIn would be my #1. For the rest of them, I’m honestly not on them. I already forgot my passwords, and outside of the messaging apps, I’m not on any other social network. I have no idea if I’m even logged in on these other apps.
Read More“When a customer needs us, they will know right where to find us!”
There was a point in time not so long ago when simply taking your business online was the only way a business had to consider interacting with their consumers in the digital economy. The assumption was that if they built it, customers would come, regardless of the location.
But time moves quickly, and with technology no longer as a barrier to entry for companies looking to lead in the digital landscape, competition is fierce.
Read MoreThe average app loses 77% of its daily active users within three days of installation. Think about that: most digital products can’t hold onto even a quarter of their initial customer base for less than a week.
Read MoreWhen Facebook bought virtual reality powerhouse Oculus for $2 billion in 2014, VR was at the bleeding edge of entertainment tech, promising to leverage the graphical fidelity of high-end gaming computers and immersive VR hardware to elevate and redefine home entertainment.
Read MoreWhen Denny’s, a 24/7 diner, pivots to curbside delivery, but also offers the ability to order groceries and pick them up at a drive-through window, you know things have changed quicker than anyone could have ever imagined.
We will remember COVID-19 as the event that inspired many companies who are only tinkering with digital, to go all-in on digitizing their entire operation.
Read MoreTurns out we didn’t know what living truly digital lives felt like after all. We do now—and with at-home entertainment, online shopping, and video conferencing products now shifting into top speed, most companies face an immediate challenge: behave like digital natives or become fully forgotten.
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