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The Foundation of Running Successful Digital Growth Experiments

I was motivated by a post on Reforge called Good Experiment, Bad Experiment in relation to growth, which was inspired by a classic post from Ben Horowitz on Good Product Manager / Bad Product Manager.

As a company, we’ve been running product experiments for a long time, and more recently, we’ve started doing more “digital growth experiments” with our clients. Digital experiments are still growth experiments but focused on larger organizations who struggle with moving from idea to product or service quickly.

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Three Ways Your Company Can Obtain A Competitive Advantage Through Culture

There’s much more to a successful organization than simply perfecting your process and crafting a solid business model. Consider one of today’s most ubiquitous media enterprises Netflix, which states on its hiring page, “Our version of the great workplace is a dream team in pursuit of ambitious common goals.”

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A Gated Approach to Innovation Experimentation

As we’ve run this experimentation model for our clients, I thought we would share our approach to running and managing growth experiments within companies.

The biggest failure of organizations is a lack of innovation. This is clear. But what is significantly less clear is exactly how to solve it.

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The Biggest Threat To Restaurants Is Third-Party Delivery Apps. Here’s Why.

It’s a fact that for most restaurant owners, often already thin margins are generally made even thinner when partnering with delivery service apps. The likes of Caviar, Postmates, DoorDash, and others get by thanks to perpetual fees, with some businesses reporting their profitability has actually decreased as their delivery business has increased.

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The Single Reason Why Companies Stop Innovating

If you look at companies like Blockbuster and Nokia, or even Sears, they were all considered innovators in their respective industries.

But then, seemingly overnight, the innovation stopped. Nokia engineers had an idea for a touch screen, web-enabled, color phone three years before the iPhone was released, but Nokia executives turned it down because they thought the idea was crazy and not achievable.

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Five Steps to Avoid the Product Death Cycle and Shut Down the Feature Factory

John’s stomach churned. He just read the retention numbers on the iOS app he recently released. They were bad. Worse than ever before. He gazed out of his office window as if the answers were swirling in the wintery abyss above LaSalle Street. Hundreds of thousands of dollars and countless meetings, and for what?

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Building Science and Discipline Into Your Growth Marketing Strategy

Why would Instagram hide the ability for users to see the number of likes on a post? The answer is simple: They are trying to make Instagram the “safest place on the internet,” which means their product should match that vision.

But, what’s interesting about it is how they are going about this change. Instead of a previous culture of “move fast and break things,” Facebook and its group of apps have turned into experimentation.

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• Design

Why Companies Should Follow Pixar’s Short Films Approach

You know that little lamp that jumps up and down before every Pixar movie and short film? Well, he has a name. It’s Luxo, Jr.

Luxo wasn’t created for the purposes of an intro. He was the main character in the first ever short film ever produced.

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A Venture Capital Investment Approach to Digital Growth Using Data Science and Advanced Analytics

Once upon a time a hamburger restaurant called McDonald’s shared its success with the world via two-digit counters on its storefront signs that showed how many billion hamburgers it had served to date. Virtually every shop had one and from the 1950s into the 1990s the counter slowly ticked up periodically--20 billion, 50 billion, 65 billion, 80 billion.

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How Digital Loyalty Programs Are Driving Significant Revenue For Retailers

The best performing eCommerce applications over the last few years have something special in common.

They know their consumers’ preferences and habits, and fashion personalized experiences that reward deeper brand relationships. Giants such as Amazon, Nike, and Starbucks all drive unimagined revenue in this way.

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