You’re probably in one of three boats when it comes to AI and Machine Learning:
Vokal launched a new white paper today, “Everybody Talks - Increasing Digital Competition Through Voice Strategy,” uncovering why the rapid adoption of voice assistants, coupled with the increasingly advanced technological growth of voice-enabled devices, is leading many executives to explore and adopt a voice strategy for their organization.
Read MoreYou tell me the product, regardless of how long it’s been around, and I’ll tell you how it can be turned into recurring subscription revenue.
The subscription economy started as a B2C movement, with companies such as Netflix and Dollar Shave Club leading the way. But, the subscription economy is starting to impact B2B companies as well.
Read MoreOnce we made the shift to building products with a focus on product analytics, event tracking, and testing features, we made generous leaps in creating product ROI. Our clients’ apps were selling more, app ratings were going higher, and the number of customer support calls started decreasing.
Read MoreI’ve personally seen the mobile app industry evolve significantly over the past 10 years. It looks something like this:
Read MoreWe currently live in a world where voice assistants and AI have by-passed science fiction and have become a basic, even a necessary part of everyday life. According to eMarketer, it is estimated that one in six Americans own a smart speaker (think Google Home or Alexa) and that 2020 will see over 100 million smartphone users utilize vocal command technology. With AI and voice assistants permeating personal and professional spheres, such as commerce, healthcare, and banking, we can predict a few potential outcomes of these technologies that we will likely see in the next ten years.
Read MoreWhen we started in 2009, we were one of the few mobile development companies on the market. If you uttered the words, “we build mobile apps,” you had people knocking on your door, and that was the case for us.
10 years later, everything has changed.
Read MoreLet’s talk about Disney.
Disney is by far the leader in intentionally creating authentic products and experiences for their customers.
In this context, I define authenticity as any person or brand that is intentional about building something that is unique to them.
Read MoreBringing emotional experiences to mobile applications is the foundation of brand loyalty in the smartphone era. Given the average time spent on one’s phone in a day and the increasing number of connected devices any one consumer may possess, harnessing emotional data to create deeper connections between consumers and brands is more critical than ever.
Read MoreHallmark will never admit it, but let’s be real, they created Valentine’s Day so they could sell more cards. However, it wasn’t just Hallmark who benefited from Valentine’s Day. Flower shops, candy companies, and restaurants were all beneficiaries of this new “holiday.”
Amazon Prime Day is what I call a “digital hallmark holiday.”
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