The average app loses 77% of its daily active users within three days of installation. Think about that: most digital products can’t hold onto even a quarter of their initial customer base for less than a week.
Read MoreWhen Facebook bought virtual reality powerhouse Oculus for $2 billion in 2014, VR was at the bleeding edge of entertainment tech, promising to leverage the graphical fidelity of high-end gaming computers and immersive VR hardware to elevate and redefine home entertainment.
Read MoreWhen Denny’s, a 24/7 diner, pivots to curbside delivery, but also offers the ability to order groceries and pick them up at a drive-through window, you know things have changed quicker than anyone could have ever imagined.
We will remember COVID-19 as the event that inspired many companies who are only tinkering with digital, to go all-in on digitizing their entire operation.
Read MoreTurns out we didn’t know what living truly digital lives felt like after all. We do now—and with at-home entertainment, online shopping, and video conferencing products now shifting into top speed, most companies face an immediate challenge: behave like digital natives or become fully forgotten.
Read MoreIf you looked at your LinkedIn InMail inbox right now, you’d see that 95% of all cold pitches are about getting more leads and more customers to your business. Rarely have I received a cold pitch on how to retain an existing customer.
Read MoreWe are seeing record unemployment numbers right now, even in higher-demand job sectors such as technology. In some cases, unemployment systems are crashing because a massive amount of people are applying for benefits.
Read MoreChange is a motivator for innovation, becoming an omnipresent theme for the global marketplace as social distancing, working from home, and e-commerce have revolutionized the economy. Crucial changes are needed to keep companies operating, people employed, and consumers contributing to the economy.
Read MoreThis tweet by the founder and CEO of Box, Aaron Levie, caught my eye.
Read MoreConsider this scenario--a few years back you invested some company cash into software, made a bit of an e-commerce push, and created a user-friendly app that people can load up to place an order when they know they want what you’re selling.
These investments are good things to have done, and are definitely the right steps to have taken as consumers started to shift from the traditional physical economy to the digital economy. You took your business online and made it easy for people to get what they know you’ve got.
Read MoreWhen I started Vokal in 2009, our core service offering was mobile application development. We built great apps, and the client was responsible for the rest, which essentially was the marketing and distribution of the app.
That model actually worked great for a while, but as time passed, the mobile industry turned more Digital. The word “Digital” evolved to mean more than just building mobile apps, websites, and digital marketing; it turned into the results that the digital efforts provided.
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