What’s happening at Vokal.

• Insights

Six Predictions for the Future of Voice Assistants & AI

We currently live in a world where voice assistants and AI have by-passed science fiction and have become a basic, even a necessary part of everyday life. According to eMarketer, it is estimated that one in six Americans own a smart speaker (think Google Home or Alexa) and that 2020 will see over 100 million smartphone users utilize vocal command technology. With AI and voice assistants permeating personal and professional spheres, such as commerce, healthcare, and banking, we can predict a few potential outcomes of these technologies that we will likely see in the next ten years.

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• Insights

Principles of Growth: How Vokal Drives Strategic Partnerships

When we started in 2009, we were one of the few mobile development companies on the market. If you uttered the words, “we build mobile apps,” you had people knocking on your door, and that was the case for us.

10 years later, everything has changed.

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• Design
• Insights
• UX/UI

How to Demonstrate Authenticity Through Products and Experiences

Let’s talk about Disney.

Disney is by far the leader in intentionally creating authentic products and experiences for their customers.

In this context, I define authenticity as any person or brand that is intentional about building something that is unique to them.

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• Design
• Insights
• UX/UI

Emotionally Charged: The Importance of Consumer Emotions in Brand Mobile Strategy

Bringing emotional experiences to mobile applications is the foundation of brand loyalty in the smartphone era. Given the average time spent on one’s phone in a day and the increasing number of connected devices any one consumer may possess, harnessing emotional data to create deeper connections between consumers and brands is more critical than ever.

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• Insights
• News

Amazon Created a Digital Hallmark Holiday with ‘Prime Day,’ and It’s Working (For Everyone)

Hallmark will never admit it, but let’s be real, they created Valentine’s Day so they could sell more cards. However, it wasn’t just Hallmark who benefited from Valentine’s Day. Flower shops, candy companies, and restaurants were all beneficiaries of this new “holiday.”

Amazon Prime Day is what I call a “digital hallmark holiday.”

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• Insights
• Data

Voice Is The Future And Here Is Proof

I don’t leave home without my AirPods. I don’t take calls without them and I keep them on even when I’m not on calls. It’s mostly out of bad habit, but it feels so natural that I don’t feel the need to take them out. AirPods are one of those devices that if I lost them, I would purchase a new pair without hesitation.

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• Insights
• Data
• Quality

Transform Your Brand Through Customer Buy-In: 4 Things You Need To Know

Smartphones have ushered in an unprecedented level of closeness between customers and companies. This continuous connection has increased our time spent online exponentially and has broadened the number of devices we use through which brands can connect with us. This means companies can suddenly reach us at anytime and pretty much anywhere. Combined with the considerable amount of consumer data available, it seems as though the line in the sand between our selves and the companies who want access has all but disappeared.

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• iOS
• Insights
• Mobile Apps
• News
• iPhone
• iPad

Why Companies Should Care About Apple's WWDC 2019 Announcements

It’s easy to understand why all eyes were on this year’s Worldwide Developers Conference, with Apple introducing feature after feature over the course of a two and a half hour event. It’s a chance for thousands of coders and creatives to gather together to learn what’s coming up next in tech.

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• Insights

Grow Fast or Die Slow: The 4 Major Shifts in Product Development

I think what’s interesting about the old school, traditional waterfall approach of multi-year big bang product delivery cycles isn’t that it’s necessarily a wrong way to develop products.

It’s just that startups, and now smarter enterprises, are deploying products faster and refining them years before some major companies even get their products to market.

By that time, it’s too late.

And now companies are left with two choices.

Either you grow fast, or you die slow.

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• Insights

How Traditional Hardware Manufacturers Can Build New Revenue Streams With Connected Products

There are three ways traditional hardware manufacturers can make additional revenue by connecting their products.

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