Nowadays, intuitive, beautifully designed experiences are simply the cost of entry, and the trends that clients, and the tech industry at large, value and look to next are often in the rear view mirror by the following year, quarter, or even week. Designers must pick them fast and add them to our cache of talents. It’s not that these are going away, or have become less important.
Read MoreHumans form first impressions within seven seconds of meeting each other, and the effects of an introductory handshake can last for one to six months. That’s pretty significant if you’re an entrepreneur networking, or a salesperson promoting your product or service. Within the app store, the importance of first impressions is just as clear. In this marketplace, which generates 70 percent of app downloads, an app’s icon is a digital handshake with a consumer and can make or break a consumer’s decision to download, create an account, or even just engage with a brand.
Read MoreLet’s talk about Disney.
Disney is by far the leader in intentionally creating authentic products and experiences for their customers.
In this context, I define authenticity as any person or brand that is intentional about building something that is unique to them.
Read MoreBringing emotional experiences to mobile applications is the foundation of brand loyalty in the smartphone era. Given the average time spent on one’s phone in a day and the increasing number of connected devices any one consumer may possess, harnessing emotional data to create deeper connections between consumers and brands is more critical than ever.
Read MoreFaced with pressure from the rapidly evolving travel industry, hotels are challenged by changing customer expectations and new competitive threats. To keep up, hotels have the opportunity to enhance their guests’ stays, bringing increasingly convenient and personalized experiences through tech innovation.
So, our design and innovation team partnered to design a proof of concept for a new, connected hotel experience.
Read MoreCreating products, completing redesigns, and implementing new features is an amazing process to be a part of. While the process of building something new may vary greatly from revamping an existing product, there are consistencies when it comes to the issue of content. With products already in the market, we encounter legacy content that hasn’t been touched in years. We also see content that was created prior to establishing a foundational strategy. Setting an initial focus on prioritizing content and copy can help alleviate future pain points during the product development process. Let’s explore some of the reasons why.
Read MoreThis past fall I attended the annual Association Typographique Internationale (AtypI) conference held this year in Warsaw. AtypI explores type design, typography, and the many ways we interact with text. Having never attended a conference before, I had some trouble navigating an event of this scale. As I forced myself to interact with others, I quickly gleaned pointers on how to handle this marathon. By the end of the conference, I was fulfilled with a relit passion for my work.
Read MoreAs an Android developer, I have long been envious of XCode's ability to automatically generate rasterized images from a PDF. While there have been several attempts at replicating this behavior on Android with SVG images and the custom Android vector format, we at Vokal felt like something was still missing.
Read MoreDesigning beyond the screen is the result of constant collaboration, keeping designers, and clients ahead of the curve.
Read MoreThe revamped Foursquare is the latest in @UserOnboard's series of onboarding deep-dives, with some keen observations.
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