News & Views

  • Being Creative Can’t Mean Being Perfect (At Least, Not At First)

    March 18, 2020

    The creative process doesn’t look pretty. That is to say, as long as you’re doing it right. Only in fiction does a perfect work spring forth, fully formed, from the brilliant mind of the sole creator or the effortless fingers of the visionary craftsman.

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  • Why Companies Should Follow Pixar’s Short Films Approach

    January 02, 2020

    You know that little lamp that jumps up and down before every Pixar movie and short film? Well, he has a name. It’s Luxo, Jr.

    Luxo wasn’t created for the purposes of an intro. He was the main character in the first ever short film ever produced.

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  • User Experience Is Now Table Stakes

    September 11, 2019

    Nowadays, intuitive, beautifully designed experiences are simply the cost of entry, and the trends that clients, and the tech industry at large, value and look to next are often in the rear view mirror by the following year, quarter, or even week. Designers must pick them fast and add them to our cache of talents. It’s not that these are going away, or have become less important.

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  • A Billion-Dollar Market in 120x120 Pixels

    August 29, 2019

    Humans form first impressions within seven seconds of meeting each other, and the effects of an introductory handshake can last for one to six months. That’s pretty significant if you’re an entrepreneur networking, or a salesperson promoting your product or service. Within the app store, the importance of first impressions is just as clear. In this marketplace, which generates 70 percent of app downloads, an app’s icon is a digital handshake with a consumer and can make or break a consumer’s decision to download, create an account, or even just engage with a brand.

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  • How to Demonstrate Authenticity Through Products and Experiences

    August 07, 2019

    Let’s talk about Disney.

    Disney is by far the leader in intentionally creating authentic products and experiences for their customers.

    In this context, I define authenticity as any person or brand that is intentional about building something that is unique to them.

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  • Emotionally Charged: The Importance of Consumer Emotions in Brand Mobile Strategy

    July 25, 2019

    Bringing emotional experiences to mobile applications is the foundation of brand loyalty in the smartphone era. Given the average time spent on one’s phone in a day and the increasing number of connected devices any one consumer may possess, harnessing emotional data to create deeper connections between consumers and brands is more critical than ever.

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  • Building the Hotel Experience of the Future

    July 04, 2019

    Faced with pressure from the rapidly evolving travel industry, hotels are challenged by changing customer expectations and new competitive threats. To keep up, hotels have the opportunity to enhance their guests’ stays, bringing increasingly convenient and personalized experiences through tech innovation.

    So, our design and innovation team partnered to design a proof of concept for a new, connected hotel experience.

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  • A Few Notes on Content Strategy

    November 05, 2017

    Creating products, completing redesigns, and implementing new features is an amazing process to be a part of. While the process of building something new may vary greatly from revamping an existing product, there are consistencies when it comes to the issue of content. With products already in the market, we encounter legacy content that hasn’t been touched in years. We also see content that was created prior to establishing a foundational strategy. Setting an initial focus on prioritizing content and copy can help alleviate future pain points during the product development process. Let’s explore some of the reasons why.

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  • Four Pointers for First Time Conference Goers

    July 20, 2017

    This past fall I attended the annual Association Typographique Internationale (AtypI) conference held this year in Warsaw. AtypI explores type design, typography, and the many ways we interact with text. Having never attended a conference before, I had some trouble navigating an event of this scale. As I forced myself to interact with others, I quickly gleaned pointers on how to handle this marathon. By the end of the conference, I was fulfilled with a relit passion for my work.

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  • Streamlined Asset Export for Android

    April 21, 2016

    As an Android developer, I have long been envious of XCode's ability to automatically generate rasterized images from a PDF. While there have been several attempts at replicating this behavior on Android with SVG images and the custom Android vector format, we at Vokal felt like something was still missing.

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