February 04, 2020
You wouldn’t grab an umbrella without first looking outside, and you probably don’t stop to fill your car’s gas tank before checking the handy fuel indicator. But when you’re inside the walls of a company, it can be all too comfortable to fall back on gut feelings and the mantra of “we’ve always done it this way.” Sometimes sticking to what you’ve always done as an organization is the right move, but you’ll never be able to know for sure unless there’s a process in place to make sure everyone is always looking out the window to see if it’s raining before you decide to grab the umbrella. This shift doesn’t happen overnight--it comes about as a result of developing a strong data culture.
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