The average app loses 77% of its daily active users within three days of installation. Think about that: most digital products can’t hold onto even a quarter of their initial customer base for less than a week.
Read MoreWhen Facebook bought virtual reality powerhouse Oculus for $2 billion in 2014, VR was at the bleeding edge of entertainment tech, promising to leverage the graphical fidelity of high-end gaming computers and immersive VR hardware to elevate and redefine home entertainment.
Read MoreTurns out we didn’t know what living truly digital lives felt like after all. We do now—and with at-home entertainment, online shopping, and video conferencing products now shifting into top speed, most companies face an immediate challenge: behave like digital natives or become fully forgotten.
Read MoreIf you looked at your LinkedIn InMail inbox right now, you’d see that 95% of all cold pitches are about getting more leads and more customers to your business. Rarely have I received a cold pitch on how to retain an existing customer.
Read MoreWhen MySpace was the leader in social networking, they never thought Facebook would catch up. But, there was a stark difference in how both of these companies operated, and it had everything to do with the different metrics they used to track their progress.
Read MoreI was motivated by a post on Reforge called Good Experiment, Bad Experiment in relation to growth, which was inspired by a classic post from Ben Horowitz on Good Product Manager / Bad Product Manager.
As a company, we’ve been running product experiments for a long time, and more recently, we’ve started doing more “digital growth experiments” with our clients. Digital experiments are still growth experiments but focused on larger organizations who struggle with moving from idea to product or service quickly.
Read MoreYou wouldn’t grab an umbrella without first looking outside, and you probably don’t stop to fill your car’s gas tank before checking the handy fuel indicator. But when you’re inside the walls of a company, it can be all too comfortable to fall back on gut feelings and the mantra of “we’ve always done it this way.” Sometimes sticking to what you’ve always done as an organization is the right move, but you’ll never be able to know for sure unless there’s a process in place to make sure everyone is always looking out the window to see if it’s raining before you decide to grab the umbrella. This shift doesn’t happen overnight--it comes about as a result of developing a strong data culture.
Read MoreJohn’s stomach churned. He just read the retention numbers on the iOS app he recently released. They were bad. Worse than ever before. He gazed out of his office window as if the answers were swirling in the wintery abyss above LaSalle Street. Hundreds of thousands of dollars and countless meetings, and for what?
Read MoreOnce upon a time a hamburger restaurant called McDonald’s shared its success with the world via two-digit counters on its storefront signs that showed how many billion hamburgers it had served to date. Virtually every shop had one and from the 1950s into the 1990s the counter slowly ticked up periodically--20 billion, 50 billion, 65 billion, 80 billion.
Read MoreThe best performing eCommerce applications over the last few years have something special in common.
They know their consumers’ preferences and habits, and fashion personalized experiences that reward deeper brand relationships. Giants such as Amazon, Nike, and Starbucks all drive unimagined revenue in this way.
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