John’s stomach churned. He just read the retention numbers on the iOS app he recently released. They were bad. Worse than ever before. He gazed out of his office window as if the answers were swirling in the wintery abyss above LaSalle Street. Hundreds of thousands of dollars and countless meetings, and for what?
Read MoreOnce upon a time a hamburger restaurant called McDonald’s shared its success with the world via two-digit counters on its storefront signs that showed how many billion hamburgers it had served to date. Virtually every shop had one and from the 1950s into the 1990s the counter slowly ticked up periodically--20 billion, 50 billion, 65 billion, 80 billion.
Read MoreThe best performing eCommerce applications over the last few years have something special in common.
They know their consumers’ preferences and habits, and fashion personalized experiences that reward deeper brand relationships. Giants such as Amazon, Nike, and Starbucks all drive unimagined revenue in this way.
Read MoreHas Amazon ever noticed you check your tracking status a lot and started to provide push notifications showing where your packages are on their way to you? If you’ve caught a ride with Uber lately or loaded up your maps application, it’s probably suggested a location based on the time of day and where it knows you usually go and when. Can you recall getting a message from your email software offering you the simple option to unsubscribe from newsletters you usually don’t open?
Read MoreYou tell me the product, regardless of how long it’s been around, and I’ll tell you how it can be turned into recurring subscription revenue.
The subscription economy started as a B2C movement, with companies such as Netflix and Dollar Shave Club leading the way. But, the subscription economy is starting to impact B2B companies as well.
Read MoreOnce we made the shift to building products with a focus on product analytics, event tracking, and testing features, we made generous leaps in creating product ROI. Our clients’ apps were selling more, app ratings were going higher, and the number of customer support calls started decreasing.
Read MoreI don’t leave home without my AirPods. I don’t take calls without them and I keep them on even when I’m not on calls. It’s mostly out of bad habit, but it feels so natural that I don’t feel the need to take them out. AirPods are one of those devices that if I lost them, I would purchase a new pair without hesitation.
Read MoreSmartphones have ushered in an unprecedented level of closeness between customers and companies. This continuous connection has increased our time spent online exponentially and has broadened the number of devices we use through which brands can connect with us. This means companies can suddenly reach us at anytime and pretty much anywhere. Combined with the considerable amount of consumer data available, it seems as though the line in the sand between our selves and the companies who want access has all but disappeared.
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