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The Foundation of Running Successful Digital Growth Experiments

I was motivated by a post on Reforge called Good Experiment, Bad Experiment in relation to growth, which was inspired by a classic post from Ben Horowitz on Good Product Manager / Bad Product Manager.

As a company, we’ve been running product experiments for a long time, and more recently, we’ve started doing more “digital growth experiments” with our clients. Digital experiments are still growth experiments but focused on larger organizations who struggle with moving from idea to product or service quickly.

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• Analytics
• Data

The Digital Data Diagnostic Survey: The Seven Questions to Ask when Creating a Digital Strategy

You wouldn’t grab an umbrella without first looking outside, and you probably don’t stop to fill your car’s gas tank before checking the handy fuel indicator. But when you’re inside the walls of a company, it can be all too comfortable to fall back on gut feelings and the mantra of “we’ve always done it this way.” Sometimes sticking to what you’ve always done as an organization is the right move, but you’ll never be able to know for sure unless there’s a process in place to make sure everyone is always looking out the window to see if it’s raining before you decide to grab the umbrella. This shift doesn’t happen overnight--it comes about as a result of developing a strong data culture.

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• Analytics
• Insights

The Biggest Threat To Restaurants Is Third-Party Delivery Apps. Here’s Why.

It’s a fact that for most restaurant owners, often already thin margins are generally made even thinner when partnering with delivery service apps. The likes of Caviar, Postmates, DoorDash, and others get by thanks to perpetual fees, with some businesses reporting their profitability has actually decreased as their delivery business has increased.

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• Analytics
• Data
• Insights

Five Steps to Avoid the Product Death Cycle and Shut Down the Feature Factory

John’s stomach churned. He just read the retention numbers on the iOS app he recently released. They were bad. Worse than ever before. He gazed out of his office window as if the answers were swirling in the wintery abyss above LaSalle Street. Hundreds of thousands of dollars and countless meetings, and for what?

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• Analytics
• Insights

Building Science and Discipline Into Your Growth Marketing Strategy

Why would Instagram hide the ability for users to see the number of likes on a post? The answer is simple: They are trying to make Instagram the “safest place on the internet,” which means their product should match that vision.

But, what’s interesting about it is how they are going about this change. Instead of a previous culture of “move fast and break things,” Facebook and its group of apps have turned into experimentation.

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• Analytics
• Data
• Insights

A Venture Capital Investment Approach to Digital Growth Using Data Science and Advanced Analytics

Once upon a time a hamburger restaurant called McDonald’s shared its success with the world via two-digit counters on its storefront signs that showed how many billion hamburgers it had served to date. Virtually every shop had one and from the 1950s into the 1990s the counter slowly ticked up periodically--20 billion, 50 billion, 65 billion, 80 billion.

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• Analytics
• Mobile Apps

Every Business Needs An Analytics Strategy For Their Mobile App

Why does Google personalize your YouTube recommendations?

Why does Facebook show you only recommended posts and not every post from all your friends in the order in which they were posted?

The simple answer to that is this: because the data told them you would like this.

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• Analytics
• Insights
• Data

Creating Data-Driven Products in the Enterprise: Analytics & Optimization Strategies for 2020

Once we made the shift to building products with a focus on product analytics, event tracking, and testing features, we made generous leaps in creating product ROI. Our clients’ apps were selling more, app ratings were going higher, and the number of customer support calls started decreasing.

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• Insights
• Analytics

Don't Ignore The Buzzword: Laying A Digitally Mature Foundation for Brands

I’ve personally seen the mobile app industry evolve significantly over the past 10 years. It looks something like this:

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• Android
• Analytics
• Development
• Mobile Apps
• UX/UI

Google I/O 2016 Wrap Up

Google’s 9th I/O developer conference has officially wrapped up and we here at Vokal have compiled our impressions of the various announcements and sessions. Be sure to check back in to Vokal Labs for our Apple WWDC coverage.

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