We are all witnessing a big shift in how manufacturers are getting their products & services to market. This shift is also making many manufacturing companies across many disciplines uncomfortable. It has a deep impact on how operations, sales, and marketing are working together to drive revenue growth.
Read MoreInvesting in 18-month digital projects just to launch to an audience that doesn’t need your product or service is something many companies—especially manufacturing companies—an experience quite often.
Read MoreWe are all witnessing a big shift in digital,, and it’s making many manufacturing companies across many disciplines very uncomfortable. The uncomfortable aspect comes from the understanding that how they sell their products is changing, and changing in a big way that they might not be ready for.
Read MoreFinding true product/market fit (PMF) is a hard but enjoyable experience. After you find PMF, all of a sudden, things that were hard before are now much easier. This includes acquiring customers, which starts happening with little effort. Word of mouth just happens, customers come back daily, and churn is low.
Read MoreWhen MySpace was the leader in social networking, they never thought Facebook would catch up. But, there was a stark difference in how both of these companies operated, and it had everything to do with the different metrics they used to track their progress.
Read MoreI was motivated by a post on Reforge called Good Experiment, Bad Experiment in relation to growth, which was inspired by a classic post from Ben Horowitz on Good Product Manager / Bad Product Manager.
As a company, we’ve been running product experiments for a long time, and more recently, we’ve started doing more “digital growth experiments” with our clients. Digital experiments are still growth experiments but focused on larger organizations who struggle with moving from idea to product or service quickly.
Read MoreYou wouldn’t grab an umbrella without first looking outside, and you probably don’t stop to fill your car’s gas tank before checking the handy fuel indicator. But when you’re inside the walls of a company, it can be all too comfortable to fall back on gut feelings and the mantra of “we’ve always done it this way.” Sometimes sticking to what you’ve always done as an organization is the right move, but you’ll never be able to know for sure unless there’s a process in place to make sure everyone is always looking out the window to see if it’s raining before you decide to grab the umbrella. This shift doesn’t happen overnight--it comes about as a result of developing a strong data culture.
Read MoreIt’s a fact that for most restaurant owners, often already thin margins are generally made even thinner when partnering with delivery service apps. The likes of Caviar, Postmates, DoorDash, and others get by thanks to perpetual fees, with some businesses reporting their profitability has actually decreased as their delivery business has increased.
Read MoreJohn’s stomach churned. He just read the retention numbers on the iOS app he recently released. They were bad. Worse than ever before. He gazed out of his office window as if the answers were swirling in the wintery abyss above LaSalle Street. Hundreds of thousands of dollars and countless meetings, and for what?
Read MoreWhy would Instagram hide the ability for users to see the number of likes on a post? The answer is simple: They are trying to make Instagram the “safest place on the internet,” which means their product should match that vision.
But, what’s interesting about it is how they are going about this change. Instead of a previous culture of “move fast and break things,” Facebook and its group of apps have turned into experimentation.
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