Why does Google personalize your YouTube recommendations?
Why does Facebook show you only recommended posts and not every post from all your friends in the order in which they were posted?
The simple answer to that is this: because the data told them you would like this.
Read MoreOnce we made the shift to building products with a focus on product analytics, event tracking, and testing features, we made generous leaps in creating product ROI. Our clients’ apps were selling more, app ratings were going higher, and the number of customer support calls started decreasing.
Read MoreI’ve personally seen the mobile app industry evolve significantly over the past 10 years. It looks something like this:
Read MoreGoogle’s 9th I/O developer conference has officially wrapped up and we here at Vokal have compiled our impressions of the various announcements and sessions. Be sure to check back in to Vokal Labs for our Apple WWDC coverage.
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