Millennial Myths

“The first big miss was assuming that Millennials are fundamentally different. ...[We are] forgetting that we are dealing with human beings who, like anyone, want great experiences and solutions.”

Todd Rovak at Fahrenheit 212 says we need to stop trying to cram "Millennials" into a one-size-fits-all mold that is somehow different from previous generations when we look at them as customers or users of our products.