Vokal launched a new white paper today, “Everybody Talks - Increasing Digital Competition Through Voice Strategy,” uncovering why the rapid adoption of voice assistants, coupled with the increasingly advanced technological growth of voice-enabled devices, is leading many executives to explore and adopt a voice strategy for their organization.
Voice-enabled digital assistants are increasingly becoming a part of people’s daily routines, including their professional lives. The paper drives readers to better understand how voice technology, and artificial intelligence capabilities, are proving to be the next disruptive technology, permeating through a myriad of business functions, both consumer and employee facing.
This understanding is an important part of the narrative as to why enterprise businesses can’t afford to wait and miss out on this digital competitive edge so deftly wielded by today’s leading start-ups.
Included in the white paper, business decision-makers will find next steps and takeaways that they can apply immediately to their business, written by functional leaders, for functional leaders.
Consumers adopt the technology with the least friction and the most utility.
It’s not exactly a novel concept that people will always gravitate toward the channel that solves their problems the easiest and the fastest. Voice assistants offer consumers the ability to literally voice their concerns, questions, and demands to a business, opening up opportunities for consumers to conveniently engage with businesses through all types of enabled devices. This allows brands to improve digital customer experience and leverage data to offer more personalized and predictive services.
Zeroing in on reducing friction for consumers is a good jumping off point for any business looking for somewhere to start their digital voice strategy.
Voice can change how, and how well, you do business.
As people continue to embrace voice technology at home, they are increasingly eager to apply the same technology at work. Voice has huge potential to transform how we run our businesses, support employees, and add value in the workplace. Business app integration of voice technology will help to streamline and automate previously manual or complicated processes, thus enabling employees (and therefore businesses) to save valuable time, resources, and costs.
A well-executed voice strategy, rooted in design, can create meaningful, seamless, and human-centric interactions, increasing the stickiness of a brand in the mind of the consumer and improving the productivity and satisfaction of employees.
Voice technology is no longer just the province of digital-first businesses. It’s imperative that enterprise organizations understand that the burgeoning voice-first revolution has a wealth of business opportunities beyond realm of start-ups. We hope you find value in exploring how voice applications are transforming business processes and digital customer engagement opportunities.
Many thanks to the Vokal Voice Practice Group for their work on this paper, and to Reid Lappin for providing functional leader insights and adding his take on the overall piece.